When you invest money in online advertising like with Google-ads you want to make sure that you get your money’s worth. What words are the best to find your website. It would be important to see 1) the search terms at the external search engine (like Google) that lead to your website and 2) the search terms to search for information at your website. The latter one can help you to optimize the search terms for the external search engines. Let’s assume your target market is developers of financial applications. The software you sell is a financial function library. Example website: http://www.idexsoft.com. Based on the log files you can see that may customers are coming from external search engines using the search term “rule of 78”. First investigate at what number http://www.idexsoft.com shows in the results. If the web site is not in the first page of the result you should look into creating an ad for this term and have the landing page ready. If there are no or few ads on the result page the cost for your ad will be relative low. ONEZEEK’s application has reports that will show how click troughs you have received to your website. It will show what the common search terms or key words have been to land on your web pages.

I have been wondering for some time how valuable it would be to add a web site search capability to my website. In my log files I could see users visiting my website and after one page or so leaving my website. I know from my own experience that if I get to a website I just don’t want to move around to try and find the page I am looking for. I just don’t have the patience. Being able to search the specific website and find the page I am looking for immediately is what I want. By signing on to ONEZEEK (http://www.onezeek.com) and create an account I can add this feature in less than 10 minutes to any website. The system allows you to create many different collections. You could create a collection for the whole website, a collection just for support, etc. It doesn’t matter whether you have a website based on html pages are a website that is dynamically created using PHP or any other programming language. Additionally you can add page information tracking. The application provides a series of reports that inform you of how many visits you received, what searches have been performed, and many more. There also numerous reports related to web site flow. You surely don’t want any 404 (page not found) error messages to appear. This application provides a report with broken links. Try it out it is still for free.

Your web site can provide you with a lot of marketing information if you use the right tools. There is a wealth of information available in what type of web site searches has a visitor executed, what pages did he or she visit, what are the referer pages, how often does a visitor come back to your web site, etc. When visitors are on your web site and they are searching for information you can see how many results they received, what page or pages they looked based on that result, and if they executed multiple results. Did they have to search multiple times in order to find the product or information they were looking for. All this information can help you to optimize your web site so visitors can find the information faster and give them a higher satisfaction visiting your web site.

Today we are starting a blog with the goal to discuss how web site search can be used as a marketing tool. We hope that these articles will help you to see how tools like ONEZEEK’s web site search technology can help you to improve your visibility on the net. We are looking forward to see you back at this blog and hopefully we can help you increase your web site traffic when using our tools.