When you invest money in online advertising like with Google-ads you want to make sure that you get your money’s worth. What words are the best to find your website. It would be important to see 1) the search terms at the external search engine (like Google) that lead to your website and 2) the search terms to search for information at your website. The latter one can help you to optimize the search terms for the external search engines. Let’s assume your target market is developers of financial applications. The software you sell is a financial function library. Example website: http://www.idexsoft.com. Based on the log files you can see that may customers are coming from external search engines using the search term “rule of 78”. First investigate at what number http://www.idexsoft.com shows in the results. If the web site is not in the first page of the result you should look into creating an ad for this term and have the landing page ready. If there are no or few ads on the result page the cost for your ad will be relative low. ONEZEEK’s application has reports that will show how click troughs you have received to your website. It will show what the common search terms or key words have been to land on your web pages.

,